1. Running into the wall of customers’ other (non-Apple) devices slows sales.
2. Apple is going to have to do it eventually. Too much success means lawsuits and government action, neither of which is good for business.
3. Apple is going to have to do it eventually. Too much success will turn the competitive market into “everyone but Apple.” This happened to Microsoft.
4. Apple is apparently already doing it. Apple has apparently already licensed FairPlay to NetGear.
5. People will like Apple more. Customers. Partners. The market as a whole.
Apparently Jobs isn’t keen on DRM any more either –
With the stunning global success of Apple’s iPod music player and iTunes online music store, some have called for Apple to “open” the digital rights management (DRM) system that Apple uses to protect its music against theft, so that music purchased from iTunes can be played on digital devices purchased from other companies, and protected music purchased from other online music stores can play on iPods. Let’s examine the current situation and how we got here, then look at three possible alternatives for the future.