Is OneCare a rip off?

I have just been reading the Windows One Care blog and just need to have a bit of a whinge.

They say that now my country can enjoy using OneCare just as the US has been doing.
Can I ask why is OneCare double the price in Australia than the US? Microsoft Marketplace has it for US$37 about AUD$48 (download version) or US$49 – AUD$63 (box version) but Microsoft is selling it for AUD$99 here.
Come on, that’s a bit rude isn’t it? Even Nortons equivalent is only AUD$70.

What a great day for Microsoft! As you certainly all know, Microsoft launched Windows Vista across the globe today.

Not to be outdone – the OneCare team had an important launch of our own. Today, we launched the next generation of Windows Live OneCare. Customers from around the world (Australia, Austria, Belgium Canada France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Singapore, Spain, Switzerland, the United Kingdom and the United States) now have access to the same PC Care solution customers in the U.S. have come to love.

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