I got an email a few days back – one of these online survey jobs like the McDonalds Family Meals in Australia – and it was all about a new Pepsi Max flavour that Pepsi wants to sell in Australia. It will be called Pepsi Max Citrus Oxide. It is not the Pepsi Max Ceasfire Lime flavour but a completely new caffeine drink.
The flavour seems to be a Lemon-Lime type but has caffeine in it, just like Pepsi Max Cola does and of course no sugar. Well I think it will be Lemon Lime, they don’t actually say what the flavour is, the colour is the same as Lemon-lime sports drinks. Artificial drinks taste awful, they always leave a strange taste in my mouth. I think they would be better releasing a low sugar soft drink.
The survey was all about the marketing such as what label looks best – heaps of different combinations for that and also about a launch competition they will have. I guess they are going after the V8 rev head crowd with the competition prize of a HSV V8 car , there is also $50,000 – I would choose that.
Anyway, here is the label that I thought looked best.